Role Type: Full-time | Location: Remote; UTC +5:30 friendly
About Draftt
Draftt is a Bangalore-based content and brand studio. We help B2B teams sharpen their brand narrative and create flagship content their audience remembers.
We're not the vanilla blog factory next door. Our work spans original research reports, sharp editorials and newsletters, website messaging, and talk-of-the-town virtual events. Our clients include notable B2B brands backed by marquee investors including Clueso, Toddle, Skydo, Hiver, Truecaller, and Jetri. And we have a strong partner network that keeps the briefs spicy!
What You'll Be Doing
- Researching:
Interview founders, product marketers, subject-matter experts, and customers to uncover original insights, backed by a working read on the industry each client operates in.
- Writing:
Turn raw research into stories worth reading. Across flagship content projects like research reports, playbooks, narrative-led campaigns, sales decks, and executive thought-leadership.
- Reviewing & Editing:
Strengthen arguments, sharpen positioning, challenge weak briefs, and ensure every asset is distinctive and genuinely useful. Guide writers and contributors through thoughtful feedback and quality reviews.
- Shipping:
Copy for high-impact formats in the distribution mix: landing pages, newsletters, webinar campaigns, LinkedIn posts, sales battlecards, and whatever channel comes next.
- AI-pilling:
Experiment intelligently with GenAI (ChatGPT, Claude, Lovable and evolving workflows) to improve research, ideation, and catching the slop.
- Project managing:
Own projects end to end, managing stakeholders, timelines, feedback cycles, and the inevitable last-minute curveball.
What You Bring
- 7–8 years of professional writing and editorial experience, including at least 4–5 years in B2B, either in-house or at an agency.
- A portfolio that demonstrates range across long-form editorial, research-led content, website copy, and distribution assets.
- Strong interviewing and research skills, with the ability to extract meaningful insights from technical or highly specialised subject matter.
- A solid understanding of positioning, messaging, audience intent, and the role content plays across the B2B customer journey.
- Excellent editorial judgment and the confidence to explain why an angle, headline, structure, or argument needs to change.